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posted June 2017

Having a website for your business is not always about selling online.  A website can perform many sales-boosting functions without e-commerce and often requires little effort once it's installed and working for you.


A website  provides information to your customers.  It maintains interest in your brand, it builds trust, acts as a point of contact and attracts new customers.


You don't even need to spend much money to get a website in place, in fact a single page website may be all you need.  Typically you can have your company logo at the top followed by an introduction about the company, what it does, etc.  You may want your contact details next, a Google map showing your location and perhaps a form so people can contact you with enquiries.  For a sample of a single page website, designed and hosted for only £54, see http://www.guesthouseliverpool.co.uk or for more information and prices click here.


If publishing regular information is a requirement, you'll need a website that allows you to do that.  Wordpress websites are a popular choice with many, many "website designers" using them as a solution for their clients.  What is Wordpress though?  Wordpress started out as simple blogging software and once installed, enabled the website owner to add new articles or blogs and enabled visitors to comment on them.  Years on, there is now a huge choice of Wordpress templates available that change how a Wordpress website looks and functions. You can buy templates that include e-commerce functionality, meaning you can add products and take payments.  In fact, sometimes it's not obvious a website has been created using a Wordpress template.


If you want to, you can download and install Wordpress onto a webserver yourself, it's free.  You can then find hundreds of templates on the web within minutes, some free, some not.


Unfortunately, despite the number of Wordpress templates available, I see plenty of similar looking websites that look abandoned, because there's been no thought for any proper content other than the e-commerce side.  On the face of it, a list of products and a payment button do not generate feelings of trust or quality if the website is lacking information about the company and is missing contact details.


Before hiring a website designer, make sure you have a good idea of the information you want to have on your website.   If your website doesn't include helpful information and leaves your visitors wondering who you are, where you are or how to contact you, they may lose confidence and look elsewhere.


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